The Formary

The Formary

United Natural Fibres

The Formary transforms surplus fibres into beautiful and luxurious fabrics for the home, specialising in the development of cutting edge designer textiles that are kinder on our planet.

While our consulting arm works with businesses and organisations worldwide, the scale of our clients means these projects have a significant positive impact on the world, on a global scale.

Bernadette Casey
Creative Director, The Formary

WoJo Wool Jute Blend

Wojo is the future of textiles

A revolutionary new fabric uniting one of the world’s most loved fibres – wool, with jute repurposed from the global coffee industry. This inspired blend captures the best properties of both fibres, high quality and hard-wearing. WoJo® is a beautiful textile that meets resource efficiency demands of today’s interiors.

“We’re very fortunate and delighted to work with The Formary to help produce this wonderful sustainable product. The unique production process, which overcomes many previous technical barriers, enables us to reuse our coffee sacks and reintroduce them into our stores in a way that further enhances their interiors for our customers,”

Thom Breslin, Director of Design,
Starbucks UK and Ireland

WoJo® was the result of a two-year, collaborative, product development project with Starbucks to create innovative new fabrics from their own jute coffee sack stream. WoJo® has undergone rigorous testing with impressive results.

Wojo Specifications

Environmental impact

Research by the Stockholm Environment Institute found that CO2 emissions to create one ton of spun fibre is much higher for synthetics than for natural fibres. In case of synthetics, the fibres are made from fossil fuels, where very high amounts of energy are consumed in extracting the oil from the ground as well as in the production of the polymers.

Natural fibres in addition to having a smaller carbon footprint have many additional benefits: being able to be degraded by micro-organisms and composted - improving soil structure. Synthetic fibres by comparison do not decompose, in landfills they release heavy metals and other additives into soil and groundwater.

Natural fibres are CO2 sequesterers, absorbing CO2 from the atmosphere through photosynthesis and storing carbon in biomass - leaves, stems, roots and soils. Jute absorbs 2.4 tons of carbon per ton of dry fibre.

CLEAN AIR VOC Emissions - ASTM D5116
Modified Organic Emissions Pass Formaldehyde
Absorption Test: 85.9%


Technical specifications

23% Recycled Jute
BS 4407 +/-2%
WEIGHT 450gm²
BS 247: 2005 +/-5%
WIDTH 140cm BS EN 1773: 1997 MINIMUM
ABRASION 40,000 BS EN ISO 12947-2: 1999 MINIMUM

Juton Cotton Jute Blend

Fabulous versatility

Jute is a quiet hero absorbing C0² from the atmosphere and storing it in leaves, stems and roots. Jute can absorb 2.4 tonnes of carbon per tonne of dry fibre making it a wonderful C0² sequester.

Indispensable to the global coffee trade, jute is used to create the vast amount of rustic coffee sacks that store and transport beans all over the world.

Juton is the answer to all those homeless coffee sacks. Blended with off-cut cotton from clothing manufacture and 30% new cotton, Juton is an endlessly versatile canvas for interior textiles, bags, hats and shoes – just about anything.

Mibu Rice-straw Wool Blend

The fabric of innovation

Mi-bu in Mandarin means rice cloth and just like its namesake it’s a brilliant staple. Rice straw fibre is woven with wool to create a new breed of interior textile that is both luxurious and resilient.

Sumptuous and hard wearing, Mibu is a natural choice for upholstery that keeps looking good while going the distance.

Creating textiles as a bi-product of food crops increases the value of the crop and the productivity of the land.

But perhaps the nicest thing about Mibu is what is does for the air. Million tonnes of rice straw is burnt after harvest every year, loading the atmosphere with ash. Mibu breathes new life into rice straw, enriching interiors the world over.

Formary Consultancy

The Formary is a global leader in fibre redesign. We work with businesses and organisations worldwide, transforming fibre waste into valuable, marketable products. Specialising in the development of groundbreaking products from agricultural and post-industrial fibre waste. Forming win-win-win business partnerships with global brands to convert their waste into valuable revenue streams.

We are idea generators and problem solvers. Our projects have a positive impact on the world, on a global scale. Our innovative thinking and multi disciplinary knowledge positions us at the leading edge of this industry. We work collaboratively to identify waste streams, scope the viability of the waste fibre and perform the initial fibre research for framing research and development projects.

We then manage the technical and scientific development of new products. At our core is a small team of dedicated professionals, our partner designers, chemists, manufacturers, and researchers, work alongside us. Once the product is developed, we build the supply chains – from waste fibre collection through to processing and to market through global distribution networks.

Formary Projects

NZ Textile Reuse Programme

textile reuse programme logos A4 Strip 600 by 83

The NZ Textile Reuse Programme was initiated by NZ Post who engaged The Formary to lead the collaborative project, inviting prominent New Zealand brands on board to create a step change in how end-of-life clothing is managed.

Clothing and textiles is a large and growing sector, it is estimated that 80 billion pieces of clothing are produced each year, three quarters of which will end up landfilled or incinerated. According to the NZ Retailers Association New Zealanders are now spending nearly $4 billion on clothing each year, this figure does not include the volume of corporate textiles, estimated to be 40 times greater than that of domestic textiles.

Stage One of the Programme completed in 2016 audited the waste textiles being generated by the participating companies to determine the scale of the problem. Local reprocessing solutions were assessed and a reprocessing model designed with the aim of producing environmental, social and financial benefits for New Zealanders.

Auckland City Council have provided funding for Stage Two - the establishment of a pilot aggregation centre to receive, sort and redistribute the end-of-life garments diverting them from landfill and converting them into feed stock for industry. We are delighted to welcome Alsco New Zealand and Wellington City Council into the programme.


The Formary’s first project was working with global coffee giant Starbucks, who go through millions of jute coffee sacks annually.  In the process of redesigning their 16,000 stores worldwide Starbucks were looking for solutions that would incorporate their used coffee sacks into the interior design of their stores.

The Formary identified viable textile solutions.  Assessed the technical viability of producing new material from the regeneration of jute coffee sacks.  Then connected supply partners to develop and produce the product.

The resulting high performance upholstery fabric WoJo® has won awards from HRH Prince Charles and sustainable design guru Kevin McCloud.

“We’re very fortunate and delighted to work with The Formary to help produce this wonderful sustainable product.  The unique production process, which overcomes many previous technical barriers, enables us to reuse our coffee sacks and reintroduce them into our stores in a way that further enhances their interiors for our customers.”

Thom Breslin, Director of Design, Starbucks UK & Ireland

NZ Post

20 of New Zealand’s largest organisations produce around 860,000 uniforms annually.

Not satisfied with dumping in landfill or sending their used uniforms to third world countries, New Zealand Post decided to lead the way in addressing how corporations deal with used uniforms.

New Zealand Post turned to The Formary to develop a long term, scaleable, business model for the reuse of end of life garments.

Textile waste is a growing issue across the globe, with millions upon millions of tonnes being wasted every year. It’s estimated there is 105 million kilos a year of re-useable fibre that is currently being dumped in New Zealand landfills alone at an astronomical cost of about $17 million.

Redirecting and reforming this fibre resource could have serious environmental and economic benefits for New Zealand.

The Formary is proud to be working with New Zealand Post on this project.

Cerebos Greggs

Cerebos Greggs is the largest coffee roaster in New Zealand, importing approximately 75,000 kgs of coffee sacks per annum. Wanting to find better waste diversion solutions for their large volume of sacks Cerebos Greggs approached The Formary to design a range of merchandising products spanning their various brands. Amongst a range of second generation products developed by The Formary the most popular is the Barista Trilby, touted as the latest in cool by design magazines and blogs around the world. (image courtesy of “Good” magazine)

Contact The Formary

Please contact us through our social media channels, email us at or call us on mobile: +64 21 330 904